SOME OF OUR
BRAND DRIVEN STORYTELLING - SWAROVSKI AMERICA: The US Corporate Gifts Division of Swarovski was looking for new selling strategies. We were hired to support their team in understanding the full potential of a digital storytelling strategy.
GOAL: To increase sales and engage new leads through digital channels.
STORYTELLING STRATEGY: We developed a personalized training to help them maximize storytelling and editorial effectiveness of their social media platforms.
URBAN STORYTELLING - PROJECT "IN YOUR HANDS" CA' SAGREDO HOTEL - VENICE (ITALY): In 2016 Ca’ Sagredo Hotel, hosted "Support", an artwork created by Artist Lorenzo Quinn on the external façade of the hotel. It represented two giant hands supporting the hotel, coming out from the Grand Canal. It's an inspirational metaphor carrying an important message: to protect Venice against the dangers of climate change.
GOAL: To create a communication strategy and a storytelling approach to get people to go to Venice and to the Ca' Sagredo Hotel to view the piece.
STORYTELLING STRATEGY: We developed a compelling storytelling angle for the hotel revolving around the symbology of hands. The communication was consistent throughout all the digital channels involved. To increase engagement, we launched a contest on Instagram - #CaSagredoSupportArt - where we worked hand-in-hand with Ca’ Sagredo Hotel inviting their Instagram followers to share pictures describing their relationships with their hands. The most liked pictures became part of a photography exhibition. The opening show featured a talk between Daniela Pavan (Co-Founder of Creative Pois-On) and Isabella Collavizza (Art Historian).
TALENT STORYTELLING - FILM SCORE COMPOSER AND 2021 OSCARS CONTENDER PAOLO BUONVINO: An articulated PR strategy to introduce to the American audience, the talent of Italian composer for film and T.V., musician, conductor and music arranger Paolo Buonvino (www.paolobuonvino.com). The artist is an official contender at the Oscars 2020 for Best Score & Best Song for the movie FATIMA. The song "Gratia Plena", composed by Buonvino, is performed by Italian opera tenor Andrea Bocelli.
GOAL: Brand Awareness / Communication / Publicity
STORYTELLING STRATEGY: Brand and position Paolo Buonvino as the Italian Film Composer of his generation through:
- North American PR Campaign/Push Oscars Race
- Booking of Musical Events and Q&As and Productions of editorial and audio-video contents.
WHAT IS A BRANDED PODCAST?
POINT IT ON HERE
NYC / EUROPE/ Podcast/ Storytelling, Production & Postproduction
BRANDED PODCAST DEMO
With 42 million Americans listening to a podcast each week, podcasting is a huge opportunity to reach a broader audience and to create hype around a theme or a product, to build people’s emotional attachment to a specific subject and therefore increase revenues.
Please enjoy here a sample of our Branded Podcast Storytelling Productions!