Tips on Business & Creativity During the Lockdown by Our Artistic Director Daniela Pavan
Stay Home. Save Lives. This is the mantra of the moment. And it’s a very good one to have in mind to overcome the current situation that we are going through. These weeks, we are all supposed to be in quarantine, and for sure we are all wondering how long this will last, how can we overcome the current difficulties that we are facing, and what kind of future is awaiting us.
Being quarantined may bring a lot of anxiety and for sure it is a very unusual situation to go through. However, as Steven Spielberg once said, let’s “replace fear with curiosity”. Let’s use this time that we have now to learn new skills and prepare ourselves for all the opportunities that will be available after the Corona Virus emergency. Dancer Twyla Tharp said that “creativity is not just for artists,” and I couldn’t agree more. Also, she stated that creativity, “it’s for business people looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for parents who want their children to see the world in more than one way.”
Isolation and quarantine are great opportunities to prioritize our well-being, but also to invest time and energy to become more productive. Let me give you some illustrious examples. William Shakespeare wrote King Lear during quarantine, and Isaac Newton produced some of his best work while in quarantine, writing the papers that would become his early calculus and developing his theories on optics while playing with prisms in his bedroom. Also, Florentine writer Giovanni Boccaccio got very productive during his 1348 plague’s quarantine. During that time he wrote The Decameron, a collection of novellas framed as stories that a group of friends tell to each other while locked-down inside a villa. Doesn’t it look like what we are living today? Interesting right?
They say that “innovation takes time”. How often have we heard this sentence? People need time to think, research, and test ideas. Time to collaborate with others to assess ideas. We need time to get creative. Now we do have that precious resource that we always wanted… we have time! Be creative! Don’t waste it. Being in quarantine is not being on vacation, actually, it means that we are all socially responsible for the future of our community, therefore we should invest this time in learning and improving our skillset to become a better version of ourselves. Instead of being stressed, unproductive and unable to think properly, let’s take a step back, get clear and make a plan so that you can still have a profitable year in your business, despite what we are all experiencing at the moment. Maybe there’s a gift in all of this craziness. Maybe your business or your projects could be even more aligned with your soul’s purpose.
Let’s take a step back and think about how we can use this time wisely. Let’s think about a long-term view of the year rather than panicking. Design Geek & Insta Teacher Kat Coroy shares an interesting perspective.
She says: “If you are an artist for example and your exhibition just got canceled, rather than being upset, use this time to create really amazing pieces without distractions and, later in the year, you can have an even bigger exhibition which can bring you even more money than having an exhibition now. If you are a jewelry designer, think about a new collection that you can design now and that can be sold later in the year as a back to work style or holiday season gifts. If you are a personal trainer, learn new skills… let’s say learn how to make videos and share your classes on social media and your website. Later in the year, this can be a huge push for your business. This is a time where we can really think about what we really want to achieve and build a plan to get there. Stress and panic are not good friends of thinking clearly. So, take a break from anxiety, and focus on who you are and what your real purpose is.”
Maybe you find out that you want to help to fundraise the research against Corona Virus, or share your knowledge with people. Use your time wisely, you can do this.
So, how can we work on our creativity at the time of Corona Virus?
First of all, creativity is about discovering your own ways to work, your unique practice, and from there growing your confidence. It’s about gathering inspiration from others and learning to recognize the real and true value of what you do. Some of you guys may feel intimidated by creativity or, instead, feel that you have a huge creative spark. Anyhow, let’s explore it together. We may find out that some of the new skills or some of the ideas we develop during this time in quarantine, may be useful in the following months. For example, let’s try to experiment on how to see beyond the obvious. In a book entitled Conscious Creativity that I have recently reopened, there are a lot of interesting exercises that can help unlock our creative potential. One of them is about working with shadows.
The concept of shadows can be frightening because related to the concept of the unknown. However, shadows are part of our lives. A quote from the book says “as silence proves the sound, and pausing proves the act, it is always darkness that proves the light.” Shadows can transform a dark corner into a piece of poetic atmosphere, and they can also help us see beyond the obvious. By learning how to investigate shadows we can help us work with contrasts, not just artistically speaking but in life as well. And considering the times we live in this can be something we can all work on. The contrasts can make us see the beauty in the shadows.
So, the exercise I would like to suggest today starts with us “thinking about what shadows evoke: new forms? A sense of calmness? A transformation of light?”
A SHADOW STORY
Now let’s create a shadow story. Yes, you read that right, a shadow story. We are storytellers, so let’s roll up our sleeves and build our story.
Here is how it works. Collect a series of let’s say 6 images of shadows, to create a visual story that narrates a journey, even if it’s a journey only you can understand. Be led by what you see rather than having a pre-prepared idea and let the narrative be whatever it wants, abstract or linear. The goal is to get you to engage with the shadows and embrace them as creative tools. Taking pictures with your phone is a great way to capture shadows and all their details. It’s not an exercise of perfection, but it is instead a storytelling and narration approach. You may wonder, I am stuck in my house, how can I do it?
The answer is to use the space that surrounds you to get inspired. Start observing it. You may notice details you were not even aware of. Observing the contrasts of light and shade near windows and doors is always a great place to begin. Also, look for how colors can add value to your story, combined with shadows in different ways.
Then if you like the idea, share your story with us on IG, tagging @creativepois_on with the hashtag #shadowstory. Looking forward to seeing your stories! =)
Here is my shadow story:
Ready, Set, Imagine!